helly tống
Lost in thought
It allows you to open the door. You try to run as far as possible until you realize it was a trap of your thought because this world or this space is gigantic. You go around and somehow come back to where you started.
“We must accept our reality in all its immensity.”
Perhaps we are lost in thought. Then I am concerned that understanding or accepting the loss would be a brighter path to open the door.
Getting to Know [her]
2011
began modelling
top 10 of X-Gen Competition
2nd place in the Lambretta Model Competition
fashion influencer of Her World Young Woman Achiever 2016
featured on various well-known magazine covers, including Đẹp, ELLE Vietnam, L'OFFICIEL, Harper's Bazaar, and more
2016 - now
Founded
Inspired by the belief that true happiness comes from within, Helly envisioned The Yên Concept as a sanctuary where individuals can find balance and rejuvenate their spirits after a busy day. The space promotes tranquility and positive energy, reflecting Helly’s commitment to fostering well-being in a fast-paced world, through green-oriented products and solutions.
Yên Space in 2016
installation in Uniqlo Store
in Hochiminh City, Vietnam
Brand film for DIY Terrarium Kit product
during Covid-19 pandemic,
where people spend most time at home.
2013
had her first businesses
Heverly Fashion Brand - Heverly Vegan Restaurant
In 2013, Helly launched Heverly, combining her love for veganism and minimal, elegant fashion.
She opened a chic vegan restaurant celebrated for its innovative dishes and created a clothing line that embodies simplicity and style. Helly's commitment to ethical practices inspires others to embrace a compassionate lifestyle through both food and fashion.
2018
Co-founded
Helly co-founded Laiday Refill Station, dedicated to sustainable living. The name "Laiday," meaning "come here, replenish" in Vietnamese, reflects the mission to promote conscious consumption and reduce waste through refillable eco-friendly products.
2020 - 2023
Feb 2020 - Oct 2021
Oct 2021 - Jun 2023
Became
Head of Communications
Later became as
Creative & Development Director
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Helly Tống first began her journey at Sống Foundation as Head of Communications and later became Creative & Development Director at Song Foundation, where she oversees communication activities and creative direction of three key projects.
Nha Chong Lu (Resilient Housing) focuses on crowdfunding resilient housing and electricity for communities in flood-prone and mountainous areas. Hanh Phuc Xanh (Green Happiness) aims to plant trees in the Mekong regions and regions affected by natural disasters, salt intrusion and drought. Lastly, River Oi promotes sustainable living and cultural initiatives, fostering dialogue and collaboration to propose innovative solutions for local challenges.
Through these efforts, Helly continues to drive positive change and empower vulnerable communities.
is a community program promoting tree planting to enhance connections between people and nature. It includes two main projects: Forest Symphony and Green Happiness Park.
Directed a film introducing
Forest Symphony project in Ninh Thuan
aims to build resilient housing and promotes sustainable livelihoods for impoverished communities affected by disasters and climate change, featuring two main projects: Resilient Housing and Happy Village.
